ROUGELINE
Colour worth talking about.
Six lip shades, a cheek tint and an eye palette, made in small batches with a short, honest ingredient list. Wear it bold or blur it soft.
Cherry Pop
$24Nº 02 · The edit
Lip. Face. Eye.
Three chapters, one colour story. Tap a page to start.
Nº 03 · Just in
Fresh from the studio.
Nº 04 · The Shade Atelier
Six shades. One is yours.
Tap a swatch to turn the page: finish, wear time and how it looks on five skin depths.
Cherry Pop
A true cherry red that suits every skin depth. One swipe is bold, a dab with a fingertip melts into a soft stain.
Rosewood
A dusty rosewood that sits between pink and brown. Easy on a rushed morning, polished for dinner.
Soft Clay
Our everyday nude, warm and a little peachy. Layer it for depth or wear it alone for a natural lip.
Coral Hour
A bright coral with a wet-look finish. Golden-hour colour that wakes up the whole face.
Berry Noir
A deep berry with a velvet finish, made for evenings. Blot once with tissue for a softer edge.
Mauve Letter
A cool mauve pink with a soft shine. Quiet, a little vintage, and easy to wear every day.
Nº 05 · How to
The five-minute face.
Our make-up artist keeps it simple: four steps, five products, out of the door on time.
Prep and base
Press a thin layer of skin tint in with your fingers, then set only where you shine.
Colour the cheeks
Smile, then tap cheek colour on the apples and blend up toward the temples.
Define the eyes
One soft shade across the lid, a line close to the lashes, one coat of mascara.
Finish with lip
Swipe your shade from the centre outward, blot, and add a second coat if you like.
Nº 06 · The label
A short list. An honest one.
We would rather you read the label than trust the story. Every formula is listed in full, in plain words.
Patch-test first
Dab a little on your inner arm and wait 24 hours before first use, especially if your skin is sensitive. Stop using it if irritation appears.
What goes in
What stays out
$14
Nº 07 · The gift
The Cover Kit.
Everything for the red-lip look in one gift box: a lipstick, a cheek tint and the brush that blends it.
$58
$72Nº 08 · Letters
Worn, and written about.
“
I have never found a red that works on my deep skin without turning ashy. Berry Noir is rich, even and still comfortable after dinner.
“
Soft Clay is my everyday lip now. It looks like my lips, only better, and the 30-day shade swap meant no risk in trying.
“
Wore Cherry Pop to my sister’s wedding from morning to midnight. A quick touch-up and it looked fresh in every photo.
Nº 09 · Subscribe
The Pigment Letter.
One short email a month: new shades first, one make-up lesson and early access to the gift sets. Unsubscribe in one tap.
Free shipping $50+
Tracked delivery to 80+ countries.
30-day shade swap
Not your shade? Swap it once, free.
Cruelty-free
Never tested on animals.
Full ingredient lists
On every product page.